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Title: Modeling Terms and Glossary
Tags: Modeling Terms Glossary tags, Forms, Runway, Swimwear, Photos
Blog Entry: ADVERTISING AGENCY - creates advertising campaigns for clients, selects models. AFTRA - American Federation of Television and Radio Artists, union for all TV performers. AGENT, AGENCY - third party negotiator, receives percentage fee of bookings; could be an individual person or a company. ART DIRECTOR - artist who creates layout for ads, illustrates model's poses. BACKDROP - background used in a photographer's studio. BLOCKING - the actual physical movements by actors in any scene. BLOW-UP - enlargement photo from a negative or slide. BOOK - see PORTFOLIO; BOOK (verb) - to secure a job. BOOKER - person at agency who sets appointments for models. BOOKING - specific job assignment. BOOK OUT - when you tell your agency that you are unavailable to work for certain day(s), for example, a vacation or another job. BREAKDOWN SERVICE - a professional listing available only to agencies that lists movies, film, TV, and stage projects with what types of actors are being cast. BUYER - retail store employee who purchases clothing from the manufacturer; models show the line of clothing to store buyers. BUYOUT - advance payment for future use of a print ad or a commercial for a specific period of time CALL - appointment. CALL-BACK - second interview after go and see/audition which means they are narrowing down the selection and they are considering you. CALL TIME - actual time you are due on set. CASTING - choosing models/actors for a specific job. CASTING DIRECTOR - selects suitable models to represent the comp or storyboard. CANCELLATION - 24 hour notice before booking is to begin or money is due agency and talent. CATALOG MODELING - posing for mail order items for major retailers. CATTLE CALL - several agencies send many models of the same general type to a casting session. CLIENT - company who hires the ad agency, pays the model's fee. COLD READING - a script that you are reading for the first time in front of the client, without time to memorize the lines. COLLECTION - group of coordinated clothes being shown by a designer. COMMENTARY - script used to describe clothes for a fashion show. COMMERCIAL - promotional advertisement on TV, radio or other media. COMMISSION - a percentage of model's fee required as payment to agency. COMPOSITE CARD, COMP CARD, CARD - card with 3-5 photos of model and their height, eye and hair color and size information to promote and distribute to prospective clients. CONTACT SHEET - proofs of black and white film used to determine best shots. COPY - written words to be spoken on a commercial. CREATIVE DIRECTOR - ad agency employee who determines the model type. DEMONSTRATOR - model who shows use of product at a trade show or store. DESIGNER - creator of the fashion collections. DRESSER - helps models dress backstage for fashion shows. EXTRA - acting job where the actor has no speaking lines, but stands in the background and adds to the atmosphere of a scene. FASHION COORDINATOR - puts fashion show outfits together in retail stores. FASHION TRENDS - gradual changes in fashion styles. FIT MODELING - modeling the original sample garment to test for sizing, clients chose a model whose measurements match the sample size exactly. FITTING - trying on clothes to determine fit and style, usually before a fashion show. FLIPPER - false teeth used for young children to temporarily fill in for lost teeth. FORMAL FASHION SHOW, RUNWAY SHOW - invited audience, stage, music; models walk down runway to show designer clothing. FREELANCE - modeling for clients without agency representation. FULL-LENGTH SHOT - head to toe photograph. GO&SEE - job interview, model meets a client and shows portfolio. HAIR STYLIST - works on hair changes. HEADSHOT - photo of head and shoulders. HEADSHEET - agency sheet, poster, or book of models they represent that goes to prospective clients HIGH FASHION - extreme, chic, sophisticated model type. HOLD - when the agency puts you "on hold" for a job, it means the client is seriously considering you and wants you to keep the time available for them first. ILLUSTRATION MODEL - poses for artists. INDUSTRIAL - non-broadcast production, often educational or sales films & tapes. INFORMAL FASHION SHOW - in stores or restaurants, walk around, no runway. JUNIOR MODEL - youthful type. LINES - script, words. LINE-UP - position of model and garment in a fashion show. LOCATION - assignment site outside the studio. LOUPE - small magnifying glass to see slides and contact sheet images eight times larger. MAKEUP ARTIST - applies and changes makeup for photo sessions. MARKET, JOB MARKET - any location where there is a lot of work. MARKET WEEK - 4-6 times per year when seasonal collections are shown to buyers. MODEL BAG - a large tote in which you carry all your makeup and working essentials. MODEL RELEASE - contract in which the model gives permission to use the photo as the client specifies. MODEL AGENCY - represents model for employment and receives a percentage of the bookings. MONOLOGUE - a scene performed by one person for a client, that reflects a particular mood and demonstrates your acting talent. MOOD - the feeling a model projects to suit the specific assignment. OPEN CALL - casting when the client sees all models suitable for the type requested. PORTFOLIO - main promotional tool for models - select photos in a vinyl or leather casebook which show the model at his/her photogenic best and samples of their work (tearsheets). PRINCIPAL - main performer in the foreground. PRINT - a photograph printed in newspaper or magazine form. PRINTWORK - photography taken for catalog and mail order, books, brochures, ads for magazines or newspapers, magazine covers, commercial photography for household products, business products and services, glamour products. PRODUCER - person responsible for the day to day decision making on a production PROMOTION - publicity to advance a product, service or person. PROOF - intermediate stage of photo development from which you can chose best pictures. PUBLIC RELATIONS - creating an image of a product or service in the eyes of the public, mainly through newspaper articles. RATES - fees charged by the model. RESIDUALS - additional money paid when a piece runs in repeat, rates dictated by the unions. ROUNDS - calling on prospective clients for photography and television. RUNWAY - a narrow raised platform on which the model shows the clothing. SAMPLE - piece of clothing from a line, one?of?a?kind. SCALE WAGE - minimum wage set by the unions. SCOUT - person looking for prospective models. SET - arrangement of props and furniture in a TV or photo studio. SHOOT - photo session. SHOWROOM WORK - manufacturer's showcase of a clothing line to buyers using live models ? when the seasonal clothing designs are being shown. SIGN-IN SHEET - on cattle calls, lists the order in which each model arrived to audition. SLATE - to state your name on camera before your commercial audition. SPEC SHOT - photographer's idea of a comp which he/she hopes to sell to the client. SPOKESPERSON - person/model chosen to explain the features of a product/service. STAGE PARENT - an adult who pushes and watches too closely over a child performer, gets in the way of the shoot. STATS - statistical information of a model, including measurements, size, height, etc. STORYBOARD - artwork that shows each scene of a commercial. STROBE - light unit used by a photographer. STYLIST - coordinates the fashions and accessories, checks fit of clothing, visual scene. TEARSHEET - copy of a print ad that the model keeps in the portfolio as proof of work. TELEPROMPTER - TV-like screen that displays the cue card words. TESTIMONIAL - celebrity declaration to the value of a product/service; improvisational endorsement of a product or service that the actor has officially tested, used and approved. TEST SHOTS, TEST PHOTOGRAPHY - photos used to build a beginning portfolio 3/4 SHOTS - photo from head to mid thigh. TRADES, TRADE PAPERS - trade publications such as Variety, Backstage, NY Casting, Actor's Resource Network, Ross Reports, Drama-Logue, Billboard, Hollywood Reporter. TRADE SHOWS - industry promotional display of products/services usually in a hotel or convention center TRANSPARENCIES - the slide forms of a photograph. TRUNK SHOW - informal modeling of one specific designer line, usually in a store or small boutique. USAGE - additional fees for higher exposure, like a billboard or national use. VOICEOVER - background voices for radio or video recorded separately in a recording studio and dubbed onto visual. VOUCHER - three-piece form with a model release on which client acknowledges hours worked by the model, agency copy used to bill and get paid. WEATHER PERMIT - a location job that is dependent on fair weather, may be canceled the day before or that morning.